Description: LittleBits are electronic modules that snap together to create battery-powered toys.
Source: CNNMoney.com – video report
Date: Mar 25, 2014
Questions for Discussions:
- How is this business similar to the Lego business model?
- Do you think the management of the firm should emulate the Lego approach to marketing?
- How can management capitalize on the socially responsible character of the product?