Posted by & filed under International Business, Management, Organizational Behavior.

Description: LittleBits are electronic modules that snap together to create battery-powered toys.

Source: CNNMoney.com – video report

Date: Mar 25, 2014

Link: http://money.cnn.com/video/technology/2014/03/25/t-ts-littlebits.cnnmoney/index.html

Questions for Discussions:

  • How is this business similar to the Lego business model?
  • Do you think the management of the firm should emulate the Lego approach to marketing?
  • How can management capitalize on the socially responsible character of the product?

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