Description: LittleBits are electronic modules that snap together to create battery-powered toys.

Source: CNNMoney.com – video report

Date: Mar 25, 2014

Link: http://money.cnn.com/video/technology/2014/03/25/t-ts-littlebits.cnnmoney/index.html

Questions for Discussions:

• How is this business similar to the Lego business model?
• Do you think the management of the firm should emulate the Lego approach to marketing?
• How can management capitalize on the socially responsible character of the product?