Posted by & filed under International Business, Management.

Description: Spending on digital ads will make up around one-quarter of total media ad spending around the world

Source: eMarketer.com

Date: Apr 03, 2014

Link: http://www.emarketer.com/Article/Digital-Ad-Spending-Worldwide-Hit-3613753-Billion-2014/1010736#WsmjlldAxtr2Ffwb.99

Questions for discussion:

  • What does the report say about digital advertising trends?
  • At what level do you think growth will level off?
  • What does this trend say to advertising managers?

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