Posted by & filed under International Business, Management, Organizational Behavior.

Description: Through an innovative partnership, the airline is revitalizing public spaces in Detroit, Providence, and San Antonio. Look for more to come.


Date: Apr 03, 2014


Questions for Discussions:

  • Explain the concept behind “placemaking” and why it has attracted corporate support.
  • How does this action fit with corporate social responsibility to communities?
  • How might this program of activity strengthen employee loyalty to the firm?

Leave a Reply

Your email address will not be published. Required fields are marked *