Description: Through an innovative partnership, the airline is revitalizing public spaces in Detroit, Providence, and San Antonio. Look for more to come.

Source: Fortune.com

Date: Apr 03, 2014

Link: http://features.blogs.fortune.cnn.com/2014/04/03/southwest-placemaking/?iid=SF_F_River

Questions for Discussions:

• Explain the concept behind “placemaking” and why it has attracted corporate support.
• How does this action fit with corporate social responsibility to communities?
• How might this program of activity strengthen employee loyalty to the firm?