Posted by & filed under International Business, Management.

Description: Target, Nordstrom and other big chains are pinning their hopes of attracting shoppers on social media.

Source: TheLedger.com

Date: Apr 25, 2014

Link: http://www.theledger.com/article/20140425/NEWS/140429425/1001/BUSINESS?Title=Retailers-Draw-Customers-Through-Pinterest-Website

Questions for Discussions:

  • How does Pinterest help drive customers to a retailer’s website?
  • Why might some argue it is superior to placing advertising in online magazines?
  • How can it help entrepreneurs start new businesses?

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