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Description: As consumers switch between multiple devices daily, advertisers are looking to cross-device advertising to track and target users across channels. According to data released in February 2014 by Conversant, 59% of US senior-level marketers and agency decision-makers cited cross-device advertising as a digital channel they planned to use this year. This trailed second-place video by just 2 percentage points.

Source: eMarketer.com

Date: May 09, 2014

Link: http://www.emarketer.com/Article/Cross-Device-Advertising-Hot-Topic-2014/1010824/3#sthash.afJNm3L8.dpuf

Questions for Discussions:

  • What does this report say about trends in digital advertising?
  • What is the explanation?
  • How should managers respond?

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