Description: As consumers switch between multiple devices daily, advertisers are looking to cross-device advertising to track and target users across channels. According to data released in February 2014 by Conversant, 59% of US senior-level marketers and agency decision-makers cited cross-device advertising as a digital channel they planned to use this year. This trailed second-place video by just 2 percentage points.
Date: May 09, 2014
Questions for Discussions:
- What does this report say about trends in digital advertising?
- What is the explanation?
- How should managers respond?