Description: Ecommerce traffic and sales as a result of social networks extremely low

Source: eMarketer.com

Date: May 15, 2014

Link: http://www.emarketer.com/Article/Social-Not-Big-Help-Ecommerce/1010841/3#sthash.FgYkDA67.dpuf

Questions for discussion:

• What does the report say about the value of social media for ecommerce sales?
• Why do you think the numbers are so low?
• Does this suggest that ecommerce managers should rethink their use of social media?