Description: The telecom industry is the fourth-largest spender on digital advertising in the US after the retail, financial services and automotive sectors. Despite telecom’s size, eMarketer expects the industry to lag almost all other US verticals in digital ad spending growth, according to a new report, “The US Telecom Industry 2014: Digital Ad Spending Forecast and Trends,” part of our new report series, “2014 Digital Ad Spending Benchmarks by Industry.”
Date: May 29, 2014
Questions for Discussions:
- What does this report say about the direction of online advertising and the behaviors of major players?
- How does this reflect consumer behaviors?
- How should managers be expected to respond to this information?