Description: Lululemon Athletica Inc. has filed a lawsuit in a U.S. federal court in Illinois targeting a sealed list of unidentified defendants that it says are China-based knockoff artists selling fake versions of its ubiquitous yoga pants and other merchandise online.
Source: BNN.com – video report
Date: July 19, 2014
Link: http://www.bnn.ca/News/2014/7/19/Lululemon-seeks-a-leg-up-on-knockoffs.aspx
Questions for Discussions:
- After watching the video and reading the article, how would you describe the leadership and management culture at Lululemon?
- How can management deal with knockoff artists selling fake versions online, other than through the courts?
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