Description: Lululemon Athletica Inc. has filed a lawsuit in a U.S. federal court in Illinois targeting a sealed list of unidentified defendants that it says are China-based knockoff artists selling fake versions of its ubiquitous yoga pants and other merchandise online.
Source: BNN.com – video report
Date: July 19, 2014
Questions for Discussions:
- After watching the video and reading the article, how would you describe the leadership and management culture at Lululemon?
- How can management deal with knockoff artists selling fake versions online, other than through the courts?