Posted by & filed under International Business, Management, Organizational Behavior.

Description: The Ohio-based consumer goods company recently announced it would shed up to 100 brands, creating room to potentially become a leaner and more efficient company.

Source: Fortune.com

Date: August 07, 2014

Link: http://fortune.com/2014/08/07/why-pg-can-grow-by-shrinking/

Questions for Discussions:

  • What does this report say about strategic thinking at P&G?
  • Does it make sense to you?
  • What are the possibilities for the firm going forward with this revised plan?

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