Posted by & filed under International Business, Management, Organizational Behavior.

Description: Lego debuts a set of professional women characters after receiving criticism from a 7-year-old for gender bias.

Source: – video report

Date: Aug 22, 2014


Questions for Discussions:

  • Why do you think it took this long for Lego management to introduce modern role models for girls?
  • What other strategic changes might result in dramatic improvements to sales?