Posted by & filed under International Business, Management, Organizational Behavior.

Description: Starbucks announced it will introduce two types of retail locations. An upscale roastery and tasting room for its rare Starbucks Reserve line, and smaller, alternative stores for speed and convenience.


Date: Sep 05, 2014


Questions for Discussions:

  • Describe and explain Starbucks’ new strategies.
  • Do you think they will resonate with consumers?
  • What other industries think of customers in similar terms?