Description: Content marketing remains an area of rampant expansion. Survey after survey suggests continued investment in coming years, with a majority of respondents indicating regular annual spending increases, according to a new eMarketer report, “B2B Content Marketing: Finding Satisfaction Beyond the Lead.”
Date: Sep 05, 2014
Questions for Discussions:
- What does this report say about the KPIs sought by management and the reality of what can be delivered?
- What can management do about the gaps in knowledge?