Posted by & filed under International Business, Management, Organizational Behavior.

Description: For any major retailer, nailing the right holiday season product inventory is essential. That’s why Wal-Mart turns to kids between 18 months and 12-years old. Today, the big-box giant releases the results of its “Chosen By Kids” survey. Bloomberg’s Julie Hyman went to Dallas to see what the kids liked best.

Source: – video report

Date: Sep 10, 2014


Questions for Discussions:

  • What does this report suggest about the importance of the customer-management relationship?
  • Why is this sort of research superior to following Wal-Mart’s buyers’ opinions?