Posted by & filed under International Business, Management, Organizational Behavior.

Description: Nathaniel Rothschild, whose ancestor helped bankroll Britain’s war against Napoleonic France 200 years ago, is backing London cabbies in their battle against Uber Technologies Inc.


Date: Sep 25, 2014


Questions for Discussions:

  • How will this system compete against Uber and regular taxi services?
  • Do you think it can find a market of users?
  • How will operational management be different than current transportation services?