Description: Whether or not you know the term “on-demand economy,” if you’ve used a smartphone application to summon a driver or a delivery person to get you some food then you know what it is — a hassle free way to find workers when you need them for a pretty low price.

Source: Bloomberg.com

Date: Oct 02, 2014

Link: http://www.bloombergview.com/articles/2014-10-02/a-secret-of-uber-s-success-struggling-workers

Questions for Discussions:

• According to the article, what are the necessary ingredients for companies like Uber to succeed?
• Do you agree with this perspective?