How to Improve Strategic Partnerships (It’s Important)

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Strategic alliances are more critical than ever before, according to research released in September 2014 by the CMO Council and BPI Network.

Source: eMarketer.com

Date: Oct 01, 2014

Link: http://www.emarketer.com/Article/How-Improve-Strategic-Partnerships-Its-Important/1011244#sthash.xtxlNA1X.dpuf

Questions for Discussions:

  • Why are strategic partnerships so important, according to the article?
  • Are you surprised by the research data?