Posted by & filed under International Business, Management, Organizational Behavior.

Description: Founded in a basement in 1980, McDavid is now one of the largest manufacturers of protective athletic equipment in the world.

Source: – video report

Date: Oct 03, 2014


Questions for Discussions:

Who is the target customer for these products?

Would you contract with any single player or team to publicize these products made by the company?

How should management develop a strategy aimed at the amateur customer?