Description: Founded in a basement in 1980, McDavid is now one of the largest manufacturers of protective athletic equipment in the world.
Source: CNNMoney.com – video report
Date: Oct 03, 2014
Questions for Discussions:
Who is the target customer for these products?
Would you contract with any single player or team to publicize these products made by the company?
How should management develop a strategy aimed at the amateur customer?