Description: Founded in a basement in 1980, McDavid is now one of the largest manufacturers of protective athletic equipment in the world.

Source: CNNMoney.com – video report

Date: Oct 03, 2014

Link: http://money.cnn.com/video/technology/2014/10/03/meet-the-company-protecting-the-worlds-best-athletes.cnnmoney/

Questions for Discussions:

Who is the target customer for these products?

Would you contract with any single player or team to publicize these products made by the company?

How should management develop a strategy aimed at the amateur customer?