Description: Thrillist founder Ben Lerer explains how he turned his media company into one that also sells products directly to its readers.
Source: CNNMoney.com – video report
Date: Oct 03, 2014
Link: http://money.cnn.com/video/technology/2014/10/03/ben-lerer-content-commerce.cnnmoney/
Questions for Discussions:
- Describe this business model.
- Develop a strategy for another product category such as electronics.
