Posted by & filed under International Business, Management, Organizational Behavior.

Description: Reports that Yahoo! (YHOO) is on the verge of investing $20 million in Snapchat, at a valuation of $10 billion, have prompted discussion of how the investment fits with Yahoo’s broader strategy and why some shareholders are less than amused.


Date: Oct 07, 2014


Questions for Discussions:

  • What strategic advantage is SnapChat offering content providers over other distribution software providers?
  • Summarize the strategic thinking presented by the Yahoo move.
  • Do you think this strategy can generate the revenue the firm seeks?