Description: Reports that Yahoo! (YHOO) is on the verge of investing $20 million in Snapchat, at a valuation of $10 billion, have prompted discussion of how the investment fits with Yahoo’s broader strategy and why some shareholders are less than amused.

Source: Businessweek.com

Date: Oct 07, 2014

Link: http://www.businessweek.com/articles/2014-10-07/what-snapchat-wants-from-yahoo#r=hp-lst

Questions for Discussions:

• What strategic advantage is SnapChat offering content providers over other distribution software providers?
• Summarize the strategic thinking presented by the Yahoo move.
• Do you think this strategy can generate the revenue the firm seeks?