Social Marketing 2015: The Key to ROI Will Come from Within

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Answers to measuring social success will come from internal metrics, rather than external

Source: eMarketer.com

Date: Oct 17, 2014

Link: http://www.emarketer.com/Article/Social-Marketing-2015-Key-ROI-Will-Come-Within/1011305#sthash.jismopBQ.dpuf

Questions for Discussions:

  • What does this article say about the challenges to measuring the ROI of social media?
  • Why do you think managers of most businesses are willing to employ social media?
  • How would you suggest going about measuring ROI for a car company?