Posted by & filed under International Business, Management, Organizational Behavior.

Description: Answers to measuring social success will come from internal metrics, rather than external


Date: Oct 17, 2014


Questions for Discussions:

  • What does this article say about the challenges to measuring the ROI of social media?
  • Why do you think managers of most businesses are willing to employ social media?
  • How would you suggest going about measuring ROI for a car company?