YouTube Content Creator Channels Help Marketers Get in on the Right Action

Posted by & filed under International Business, Management, Organizational Behavior.

Description: US YouTube revenues to rise 39.2% this year to $1.13 billion

Source: eMarketer.com

Date: Oct 20, 2014

Link: http://www.emarketer.com/Article/YouTube-Content-Creator-Channels-Help-Marketers-on-Right-Action/1011321/11#sthash.mC0xkzzQ.dpuf

Questions for Discussions:

  • What does this report say to managers about using YouTube to reach targeted audiences?
  • Do you think the shift to online advertising is superior to regular televised distribution?
  • What entrepreneurial opportunities are suggested by this report to content providers?