Posted by & filed under International Business, Management, Organizational Behavior.

Description: US YouTube revenues to rise 39.2% this year to $1.13 billion


Date: Oct 20, 2014


Questions for Discussions:

  • What does this report say to managers about using YouTube to reach targeted audiences?
  • Do you think the shift to online advertising is superior to regular televised distribution?
  • What entrepreneurial opportunities are suggested by this report to content providers?