Description: Nike dropped Minnesota Vikings star running back Adrian Peterson from his contract Tuesday just days after Peterson submitted a no-contest plea for misdemeanor reckless assault.

Source: Fortune.com – video report

Date: Nov 07, 2014

Link: http://for.tn/1u6OC5o

Questions for Discussions:

• What are the ethical and social responsibility issues involved in these celebrity endorsement cases?
• What guidance would you suggest to Nike management in managing this complex mine field of decisions?