Posted by & filed under International Business, Management, Organizational Behavior.

Description: Nike dropped Minnesota Vikings star running back Adrian Peterson from his contract Tuesday just days after Peterson submitted a no-contest plea for misdemeanor reckless assault.

Source: – video report

Date: Nov 07, 2014


Questions for Discussions:

  • What are the ethical and social responsibility issues involved in these celebrity endorsement cases?
  • What guidance would you suggest to Nike management in managing this complex mine field of decisions?