Are Social Media Marketers Losing Confidence?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Many don’t even think analyzing engagement data is important

Source: eMarketer.com

Date: Nov 13, 2014

Link: http://www.emarketer.com/Article/Social-Media-Marketers-Losing-Confidence/1011575#sthash.6tSkwXEC.dpuf

Questions for Discussions:

  • What does the report say about management’s understanding and attitude toward social media?
  • What do you think this means for strategic planning?