Posted by & filed under International Business, Management, Organizational Behavior.

Description: Swift’s success is an anomaly in an ailing industry that’s been in decline since 2000.


Date: Nov 12, 2014


Questions for Discussions:

  • Summarize the marketing strategy Taylor Swift is applying so successfully.
  • Why do you think she is she succeeding in a threatened industry?
  • How is she demonstrating leadership and entrepreneurship?