Description: To make a statement about its emphasis on women, Nike (NKE) last month cast 27 top female athletes in a runway show and media extravaganza. Now it’s giving sporty women a store of their own, opening the company’s only store focused entirely on female gear.
Date: Nov 20, 2014
Questions for Discussions:
- Summarize the strategic thinking and direction managers of sports apparel businesses are taking their firms as a result of lifestyle changes in the marketplace.
- Do you think this is a long-term trend or a fad?