Posted by & filed under International Business, Management, Organizational Behavior.

Description: To make a statement about its emphasis on women, Nike (NKE) last month cast 27 top female athletes in a runway show and media extravaganza. Now it’s giving sporty women a store of their own, opening the company’s only store focused entirely on female gear.


Date: Nov 20, 2014


Questions for Discussions:

  • Summarize the strategic thinking and direction managers of sports apparel businesses are taking their firms as a result of lifestyle changes in the marketplace.
  • Do you think this is a long-term trend or a fad?