Description: Most weekday mornings, Jessie Goldenberg can be found driving around the Flatiron district or Lower Manhattan searching for just the right parking space for her truck. And Black Friday will be no different, as competition for consumer dollars heats up for the holiday season.

Source: NYTimes.com

Date: Nov 26, 2014

Link: http://www.nytimes.com/2014/11/27/business/smallbusiness/more-start-up-retailers-opt-for-the-freedom-and-lower-costs-of-selling-from-a-truck.html?ref=smallbusiness

Questions for Discussions:

• What are the operational similarities and differences between managing a bricks and mortar versus a mobile-truck retail business?
• How significant are startup and operating expenses, from an entrepreneurial point of view?
• Why would city governments crack own on mobile retail vendors?