Posted by & filed under International Business, Management, Organizational Behavior.

Description: Polaroid’s retro resurgence is getting a modern makeover. It’s launching the Cube, which is a 35mm video camera that aims to appeal to a broad demographic.

Source: – video report

Date: Dec 04, 2014


Questions for Discussions:

  • Do you think this product can revitalize the Polaroid brand image, especially with younger consumers?
  • Do you think this product will undermine GoPro’s rate of growth?
  • How important are the supply chain partnerships mentioned in the report?