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Description: Polaroid’s retro resurgence is getting a modern makeover. It’s launching the Cube, which is a 35mm video camera that aims to appeal to a broad demographic.

Source: CNNMoney.com – video report

Date: Dec 04, 2014

Link: http://money.cnn.com/video/technology/2014/12/04/polaroid-cube.cnnmoney/

Questions for Discussions:

  • Do you think this product can revitalize the Polaroid brand image, especially with younger consumers?
  • Do you think this product will undermine GoPro’s rate of growth?
  • How important are the supply chain partnerships mentioned in the report?