Description: Polaroid’s retro resurgence is getting a modern makeover. It’s launching the Cube, which is a 35mm video camera that aims to appeal to a broad demographic.
Source: CNNMoney.com – video report
Date: Dec 04, 2014
Questions for Discussions:
- Do you think this product can revitalize the Polaroid brand image, especially with younger consumers?
- Do you think this product will undermine GoPro’s rate of growth?
- How important are the supply chain partnerships mentioned in the report?