Posted by & filed under International Business, Management, Organizational Behavior.

Description: Fashion doesn’t take many cues from dog kennels in Fairbanks, Alaska. But in Lance Mackey, a rangy 44-year-old professional dog-sled racer with a greasy ponytail and a chunk of jaw lost to a battle with cancer, a high-priced parka has found a winning spokesmodel—even if Mackey doesn’t seem too concerned with his head-turning wardrobe.


Date: Dec 09, 2014


Questions for Discussions:

  • What is different about the management of these businesses?
  • What does this report say about consumer behavior, branding and quality production?