Posted by & filed under International Business, Management, Organizational Behavior.

Description: Award-winning designer, Karim Rashid, joins BNN to discuss the growing importance of design in business. Find out why brands like 3M, Citigroup, Deutsche Bank, Audi and Sony have turned to Rashid’s design sense to reinvent their brand identities.

Source:– video report

Date: Dec 23, 2014


Questions for Discussions:

  • What are the key concepts about design that managers should take away from this interview?
  • What are the globalization issues in this report?
  • What industry or product do you think is most driven by design issues?