Description: Less than 3 years after opening, Blue Apron delivers more than 1 million meals per month to customers across the U.S. Will it kill grocery stores?

Source: CNNMoney.com – video report

Date: Jan 21, 2015

Link: http://money.cnn.com/video/technology/innovationnation/2015/01/21/blue-apron.cnnmoney/

Questions for Discussions:

• Describe Blue Apron’s business model.
• Do you believe it is sustainable?
• Who do you think the target customer is for this business?
• What are the special HR requirements for the business?
• How can the business present itself as a more socially responsible food distribution company?