Posted by & filed under International Business, Management, Organizational Behavior.

Description: Fortune’s Andrew Nusca and Erin Griffith discuss whether buying a $4.5 million commercial spot during this year’s Super Bowl would be worth it for the company.

Source: – video report

Date: Jan 27, 2015


Questions for Discussions:

  • Should start-ups be buying Super Bowl advertising in your opinion?
  • What are the implications for managers dealing with strategic planning for rapid growth?