Description: Fortune’s Andrew Nusca and Erin Griffith discuss whether buying a $4.5 million commercial spot during this year’s Super Bowl would be worth it for the company.
Source: Fortune.com – video report
Date: Jan 27, 2015
Link: http://for.tn/1zPvdde
Questions for Discussions:
- Should start-ups be buying Super Bowl advertising in your opinion?
- What are the implications for managers dealing with strategic planning for rapid growth?