Posted by & filed under International Business, Management, Organizational Behavior.

Description: Nearly as long as there have been coffee shops and carwashes, all manner of businesses have handed out buy-10-get-one-free punch cards and hoped to reap the rewards of this simplest of loyalty marketing campaigns. But a new day is dawning.


Date: Jan 28, 2015


Questions for Discussions:

  • What are the advantages of app-based loyalty programs?
  • What concerns should managers have when introducing this technology?