Programmatic to Make Gains in Connected TV, OTT Video

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Programmatic digital video ad spending to more than triple this year

Source: eMarketer.com

Date: Feb 11, 2015

Link: http://www.emarketer.com/Article/Programmatic-Make-Gains-Connected-TV-OTT-Video/1012014/3#sthash.ZIdiuVXV.dpuf

Questions for discussion:

  • What is happening in advertising as viewers shift to connected TV?
  • How should advertising managers change their communications strategies, given the ability to target these viewers?