Description: Fortune senior editor-at-large Geoff Colvin, with the help of associate editor Anne VanderMey and reporter Claire Zillman, explain how the list?is created. You can also read more, here. Source: Fortune.com – video report Date: March 26, 2015 Link: http://for.tn/1CreRrv Questions for Discussions: Summarize the key reasons these leaders were selected as top leaders? How… Read more »
Monthly Archives: March 2015
Why women make companies run better
Description: Michel Landel, CEO of Sodexo, explains his strategy on hiring a diverse group of executives and the business advantages that come from it. Source: Fortune – video report Date: March 27, 2015 Link: http://for.tn/1xGeIR5 Questions for Discussions: What does the report say about why Sodexo promotes more women in executive ranks? How do you… Read more »
Searching for the real Steve Jobs
Description: A new book, “Becoming Steve Jobs,” is the latest attempt to reveal who the Apple co-founder really was. Why it won’t be the last. Source: CNNMoney.com – video report Date: March 17, 2015 Link: http://money.cnn.com/video/news/2015/03/26/searching-for-steve-jobs.cnnmoney/ Questions for Discussions: Why do you suppose there exists so much interest in understanding who Steve Jobs was as… Read more »
Steve Jobs’ biographer thinks Elon Musk is the next great visionary
Description: The authors of ‘Becoming Steve Jobs’ discuss legacy, the future Source: MarketWatch.com Date: March 27, 2015 Link: http://www.marketwatch.com/story/steve-jobs-biographer-thinks-elon-musk-is-the-next-great-visionary-2015-03-27 Questions for discussion: What are the common characteristics shared by the business leaders mentioned in the article? Do you believe the public interest in these leaders is overly influenced by the financial success of their firms?
Linda Zecher of Houghton Mifflin Harcourt: The Danger of ‘One Size Fits All’
Description: This interview with Linda K. Zecher the chief executive of Houghton Mifflin Harcourt, was conducted and condensed by Adam Bryant. Source: NYTimes.com Date: March 28, 2015 Link: http://www.nytimes.com/2015/03/29/business/the-danger-of-one-size-fits-all.html?ref=business&_r=0 Questions for Discussions: How has Linda Zecher dealt with the different managers she now leads? What do you think is her greatest strength as a leader,… Read more »
What makes a great leader?
Description: Fortune’s Susie Gharib sits down with Gerald Hassell, CEO of BNY Mellon. Source: Fortune.com – video report Date: March 16, 2015 Link: http://for.tn/1Dqvsxa Questions for Discussions: Summarize the views of Gerald Hassel that were presented in this report. Which item was most important for successful leadership, in your opinion?
The biometric tech that could kill the password
Description: Apple, Alibaba, and other companies are turning to biometrics for verification — utilizing your hands, face, even your voice — to log you in. Source: Fortune.com – video report Date: March 17, 2015 Link: http://for.tn/1bdP4sv Questions for Discussions: What are the advantages and disadvantages of each technology described? Which do you think would be… Read more »
Nintendo Forms Partnership to Develop Mobile Games
Description: For years, Nintendo had insisted that it would not take its beloved cast of video game characters, including Mario and Zelda, to the smartphones and tablets that tens of millions of people now use to play games. Source: NYTimes.com Date: March 17, 2015 Link: http://www.nytimes.com/2015/03/18/technology/nintendo-forms-partnership-to-develop-mobile-games.html?ref=technology Questions for Discussions: From a management point of view,… Read more »
Digital Marketers Continue Love Affair with Data
Description: Data-driven marketing spending, revenues and profits will continue to rise Source: eMarketer.com Date: March 18, 2015 Link: http://www.emarketer.com/Article/Digital-Marketers-Continue-Love-Affair-with-Data/1012229/3#sthash.L4c3Xn0A.dpuf Questions for discussion: Why is DDM growing in usage and popularity? What are the limitations of this DDM communications with customers?
Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
Description: One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers. But how you know when… Read more »
