Description: Ikea’s strategy to low cost products is volume; but how do you sell the same product to diverse consumers in different countries? Fortune’s Beth Kowitt finds out.

Source: Fortune.com – video report

Date: March 10, 2015

Link: http://for.tn/1NqbuFI

Questions for Discussions:

• Describe the corporate culture at Ikea.
• How is Ikea managed differently around the world?