Posted by & filed under International Business, Management, Organizational Behavior.

Description: Ikea’s strategy to low cost products is volume; but how do you sell the same product to diverse consumers in different countries? Fortune’s Beth Kowitt finds out.

Source: – video report

Date: March 10, 2015


Questions for Discussions:

  • Describe the corporate culture at Ikea.
  • How is Ikea managed differently around the world?