Posted by & filed under International Business, Management, Organizational Behavior.

Description: For years, Nintendo had insisted that it would not take its beloved cast of video game characters, including Mario and Zelda, to the smartphones and tablets that tens of millions of people now use to play games.


Date: March 17, 2015


Questions for Discussions:

  • From a management point of view, what are the advantages and disadvantages for Nintendo going ahead with this strategy?
  • Do you think it will be successful?