Description: What is more boring, but useful, than learning about your workplace RRSP plan? What is more fun, but useless, than playing games at work?

Source: FinancialPost.com

Date: March 30, 2015

Link: http://business.financialpost.com/executive/strategy/want-to-improve-customer-engagement-make-a-computer-game

Questions for Discussions:

• Why can the development of a computer game be a successful strategy for engaging customers?
• Design a game that could engage customers for a food company like Kraft?