What Ford CEO thinks of Google and Apple entering the auto industry

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Fortune’s Susie Gharib speaks with Mark Fields about Silicon Valley, driverless cars and innovation in the industry.

Source: Fortune.com – video report

Date: April 01, 2015

Link: http://for.tn/1P0qRp8

Questions for Discussions:

  • How will the entry of technology companies like Apple and Google disrupt the auto industry?
  • Do you think management structure and thinking will be changed in the auto industry?
  • Describe what you think the organization structure and management will look like in 20 years?