Posted by & filed under International Business, Management, Organizational Behavior.

Description: Asprey, 42, is a self-described biohacker—somebody who uses science and technology to make his or her body function better and more efficiently. There are about 100,000 biohackers worldwide, Asprey estimates, and among them, he’s a celebrity.

Source: – video report

Date: April 21, 2015


Questions for Discussions:

  • How has social media contributed to the establishment of this business?
  • Do you think this concept is the next “Starbucks”?
  • What is the message to consumers?