Description: Asprey, 42, is a self-described biohacker—somebody who uses science and technology to make his or her body function better and more efficiently. There are about 100,000 biohackers worldwide, Asprey estimates, and among them, he’s a celebrity.
Source: Bloomberg.com – video report
Date: April 21, 2015
Questions for Discussions:
- How has social media contributed to the establishment of this business?
- Do you think this concept is the next “Starbucks”?
- What is the message to consumers?