Whole Foods wants millennials’ money, even if it has to charge less

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The grocery chain announced Wednesday it would open a new, lower-priced brand of stores.

Source: Fortune – video report

Date: May 07, 2015

Link: http://for.tn/1KPHH6R

Questions for Discussions:

  • Do you think this change in operations makes sense?
  • What are the risks involved?
  • How else could management deal with growing competition?