Why J.Crew Decided to Ditch High Fashion

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Mickey Drexler, J.Crew Group’s chief executive, keeps bringing up one word: “Heritage.”

Source: Bloomberg.com

Date: August 28, 2015

Link: http://www.bloomberg.com/news/articles/2015-08-28/why-j-crew-decided-to-ditch-high-fashion

Questions for Discussions:

  • How is J. Crew management changing direction?
  • Do you believe it will be successful?