Posted by & filed under International Business, Management, Organizational Behavior.

Description: The coffeemaker has partnered with the 146-year-old soup company to produce “Campbell’s Fresh-Brewed Soup.”

Source: – video report

Date: Sep 10, 2015


Questions for Discussions:

  • Do you think Keurig customers will start using their devices to make soup?
  • Is there good synergy between these companies?