Posted by & filed under International Business, Management, Organizational Behavior.

Description: For a quarter million dollars, and fewer training hours than are required to pilot most planes, you can take off in this two-seat hybrid seaplane. It’s almost too easy — and the founders of Icon Aircraft are betting that flying-for-fun will be a new growth sector for the private aviation market. (video by Zach Goldstein, Ambrose Eng, Ryo Ikegami)

Source: – video report

Date: Sep 18, 2015


Questions for Discussions:

  • What makes this plane different from other small light aircraft?
  • Who is the target customer?
  • Do you think it will be a success?