Description: Its price tag is rising faster than that of other groceries, at a time when cereal companies shrink its packaging and cut back on coupons. What’s behind the trend?

Source: NBCNew.com – video report

Date: Oct 05, 2015

Link: http://www.nbcnews.com/nightly-news/video/why-the-cost-of-your-cereal-keeps-on-rising-533944387539

Questions for discussion:

• Why are cereal prices rising while demand falls?
• Using SWOT analysis, describe the state of affairs for the industry.