Description: Few people have been as public with their struggles over weight and now the billionaire media star is betting big on the program she’s been quietly using for months.
Source: NBCNews.com – video report
Date: Oct 19, 2015
Questions for Discussions:
- Explain the synergy between the Oprah and Weight Watchers brands.
- How would you go about developing the firm now that Oprah is part of the marketing team?