Description: After being hit with a $70 million fine for selling faulty airbags, the company is in the red.

Source: CNNMoney.com – video report

Date: Nov 4, 2015

Link: http://money.cnn.com/video/investing/2015/11/04/takata-honda.cnnmoney/

Questions for Discussions:

• How should management at Takata handle the situation it faces?
• Do you think Takata will survive?
• Has Honda protected its brand from damage by disconnecting from Takata?