Description: Hootsuite CEO Ryan Holmes explains. Source: Fortune.com – video report Date: Dec 09, 2015 Link: http://for.tn/1U43kVq Questions for Discussions: What is Hootsuite all about? What does the interview tell you about product development being related to the “mother of invention”?
Monthly Archives: December 2015
Diagnosing Theranos
Description: It couldn’t have been easy for Elizabeth Holmes, CEO & founder of the controversial blood test company Theranos, to prepare for an interview with Matt Herper at the Forbes Healthcare Summit. Source: Forbes.com – video report Date: Dec 05, 2015 Link: http://www.forbes.com/sites/stephenbrozak/2015/12/05/diagnosing-theranos/ Questions for Discussions: Summarize the managerial issues facing the firm. How should Elizabeth… Read more »
VW Says Emissions Cheating Was Not a One-Time Error
Description: The chairman of Volkswagen said on Thursday that the decision by employees to cheat on emissions tests was made more than a decade ago, after they realized they could not meet United States clean air standards legally. Source: NYTimes.com – video report Date: Dec 10, 2015 Link: http://www.nytimes.com/2015/12/11/business/international/vw-emissions-scandal.html?ref=business Questions for discussion: What does VW… Read more »
A Middle Ground Between Contract Worker and Employee
Description: For roughly the first two years of its existence, Munchery, an on-demand food preparation and delivery service, classified its drivers as independent contractors. Source: NYTimes.com Date: Dec 10, 2015 Link: http://www.nytimes.com/2015/12/11/business/a-middle-ground-between-contract-worker-and-employee.html?ref=business&_r=0 Questions for discussion: What are the managerial issues raised in this report? How should the industries involved be regulated, in your opinion?
Americans Cutting the Cable TV Cord at Increasing Pace
Description: By 2018, one in five US households will not subscribe to cable or satellite TV Source: eMarketer.com Date: Dec 10, 2015 Link: http://www.emarketer.com/Article/Americans-Cutting-Cable-TV-Cord-Increasing-Pace/1013327?ecid=NL1003#sthash.NccTCixj.dpuf Questions for Discussions: What do the numbers say about viewing behaviors? Is there any strategy for the cable industry that would mitigate this growing erosion of their industry?
Why This Executive Quit Google
Description: How April Underwood knew it was the right time to leave. Source: Fortune.com – video report Date: Dec 02, 2015 Link: http://for.tn/1NpT1pj Questions for Discussions: What criteria did April Underwood use to decide it was time to leave Google? What does this description tell you about her motivation in a work environment? Does this… Read more »
Susan Wojcicki Discusses Gender Bias and YouTube Red
Description: The YouTube CEO sits down with Fortune’s Michal Lev-Ram. Source: Fortune.com – video report Date: Dec 02, 2015 Link: http://for.tn/1NpXoRp Questions for Discussions: What is the YouTube Red business model? How is it different from what was done before at YouTube? What do you think about Susan Wojcicki’s answers related to being a woman… Read more »
What’s Zuckerberg Worth Without 99% of His Fortune?
Description: Mark Zuckerberg’s plan to donate 99 percent of his Facebook stock is setting new philanthropy standards. He’s starting young, and he’s structuring his Chan Zuckerberg Initiative as a limited liability corporation — meaning it can do more than just give to charity. Bloomberg’s Caleb Melby breaks down the estimated $45 billion gift. (Source: Bloomberg)… Read more »
Easy Navigation, Speed Are Leading Website Performance Attributes
Description: Internet users want websites to be simple and reliable Source: eMarketer.com Date: Dec 02, 2015 Link: http://www.emarketer.com/Article/Easy-Navigation-Speed-Leading-Website-Performance-Attributes/1013293#sthash.x27SP5FQ.dpuf Questions for discussion: Summarize the survey results. Which response item do you think is most important for marketing managers to understand?
Barnes & Noble Wants to Become More Than Books
Description: Ron Boire is under pressure to reverse the fortunes of Barnes & Noble, which has been stung by losses at its Nook division. Source: NYTimes.com Date: Dec 03, 2015 Link: http://www.nytimes.com/2015/12/04/business/media/barnes-noble-wants-to-become-more-than-books.html?_r=0 Questions for Discussions: Prepare a SWOT analysis for B&N. Evaluate the recent responses presented by management. Do you think they have helped? What… Read more »
