Description: The CEO explains why. Source: Fortune.com – video report Date: Jan 27, 2016 Link: http://for.tn/1Upjo3X Questions for Discussions: What did you learn about leadership by watching this interview? How would you describe the management style at the firm?
Monthly Archives: January 2016
Kodak’s Old-School Response to Disruption
Description: Amid the giant televisions, Bluetooth-enabled baby socks, and virtual-reality headsets at the Consumer Electronics Show in Las Vegas earlier this month, Kodak calmly introduced a more low-key device. Its new Super 8 camera, which will go on sale this fall for a base price of four hundred dollars, is a reimagining of the… Read more »
Weight Watchers Stock Gains as Oprah Loses 26 Pounds
Description: NEW YORK — Weight Watchers stock is gaining again, thanks to Oprah Winfrey’s weight loss. Source: NYTimes.com Date: Jan 26, 2016 Link: http://www.nytimes.com/aponline/2016/01/26/business/ap-us-weight-watchers-oprah-stock.html Questions for discussion: Explain the synergy between the Oprah and Weight Watchers brands. How else would you suggest management publicize and promote Oprah’s progress? Do you think there is a limit… Read more »
The End of Twitter
Description: It wasn’t that long ago that I—and many other people I know—would have argued that Twitter was more than just another social network. I would have told you that Twitter was more like a utility, a service so fundamental that I could imagine a scenario in which it was literally underwritten. Twitter needed to… Read more »
Why Apple’s Record Profit Is Bad News
Description: It hit $18 billion in Q4. Source: Fortune.com – video report Date: Jan 29, 2016 Link: http://for.tn/1nTT5sB Questions for discussion: What are the concerns over Apple’s latest reports? What would you advise management to do?
Young, Black, and Left Out Of Corporate America
Description: Big business has a diversity problem. Source: Fortune.com – video report Date: Jan 22, 2016 Link: http://for.tn/1Wz1gWV Questions for Discussions: Summarize the diversity issues facing individuals and firms presented in this report. How should big business management deal with the information presented?
Is Amazon’s First Brick-and-Mortar Bookstore the Future of Retail?
Description: Amazon Books is now open for business in Seattle. The floor is hardwood and the shelves and displays are weighed down by beautiful, physical books. It looks and smells like any ordinary bookstore. Source: Entrepreneur.com Date: Jan 18, 2016 Link: http://www.entrepreneur.com/article/254072 Questions for discussion: Why is Amazon opening physical selling space? How is data driving decision-making? Do… Read more »
Why You Won’t Recognize SEO in Five Years
Description: As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next. Source: Hubspot.com Date: Jan 22, 2016 Link: http://blog.hubspot.com/marketing/new-era-seo?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=25512506 Questions for discussion: How is consumer search online and SEO changing? How are marketers reacting to these… Read more »
How the Internet of Things Is Transforming Travel
Description: Whether it’s monitoring the performance of airline engines, enabling keyless entry to hotel rooms or helping tourists find their way around Disney World, the internet of things (IoT) is creating exciting opportunities for the travel and hospitality industry. Source: eMarketer.com Date: Jan 21, 2016 Link: http://www.emarketer.com/Article/How-Internet-of-Things-Transforming-Travel/1013487?ecid=NL1003#sthash.YqP3n6IM.dpuf Questions for Discussions: What do the numbers say… Read more »
Indications That ‘Side-Gigging’ Is More Than a Fad
Description: In recent months, the media has labelled the rise of traditionally employed workers taking on part-time side work (a.k.a. “side-gigging”) a trend that will likely fade with a surging economy. Source: Entrepreneur.com Date: Jan 08, 2016 Link: http://www.entrepreneur.com/article/253922 Questions for Discussions: What does the article say to management about changing attitudes toward work? What is… Read more »
