Description: Mobile booking of travel services is growing and US mobile travel sales are slowly gaining on desktop sales. Still, online is the primary channel digital travelers worldwide use to book accommodations.

Source: eMarketer.com

Date: Dec 30, 2015

Link: http://www.emarketer.com/Article/Online-Still-Primary-Channel-Used-Book-Travel-Accommodations/1013404#sthash.Ytgu2NPT.dpuf

Questions for discussion:

• Why do you think the trend is growing?
• How should managers in the industry respond?