Posted by & filed under International Business, Management, Organizational Behavior.

Description: Freshii founder Matthew Corrin hasn’t heard back from McDonald’s CEO Steve Easterbrook since the former’s cheeky proposal last year suggesting the two go into business together. But clearly the home of the Big Mac has been influenced in recent years by Freshii’s style of fast food: healthy, convenient and nutrient-dense.


Date: Jan 11, 2015


Questions for Discussions:

  • Do you think there could be good synergy between these two food brands?
  • What are some possible problems?